Monday, December 23, 2019

From Barbie to ... brilliant

Great segment on CBC's Cost of Living podcast this week: Mattel's gender-neutral dolls hit Canadian store shelves ahead of global retail expansion.

Meet the Creatable World dolls.



"Marketed as the world's first gender-inclusive doll kit, the six separate dolls each have short hair and a wig as well as a prepubescent body with no overtly sexual characteristics such as breasts or broad shoulders. "The idea actually came from insight from our consumers, both parents and children … we spent a lot of time asking them what they wanted out of doll play," Culmone explained. "What we heard back from children was that they don't want to be told how to play or who a certain toy is for. And from parents we heard an increasing concern about 'gender-izing' of their children's toys... [continue reading on CBC]."                                                                                

Listen to the full Cost of Living podcast episode.



No comments: