An excerpt from the article: "I've gotten email from people telling me they have changed their attitude about Microsoft because of my blog," says Scoble. "It helps me share the company's beliefs." It also helps Microsoft hear what the market is saying, both good and bad. "I link to everyone who hates Microsoft, and I send the negative stuff to the executives," he says.Here's the link to the actual Scobleizer Weblog.
Scoble had an interesting chuckle over this, and so did i: Freud Meets Blogs.