Thursday, November 20, 2003

Info on eHelp / Macromedia merger -- and the average developer uses 4 tools

I'm finding some answers to what I have been wondering, as to what the impact may be of Macromedia acquiring eHelp. Veerry interesting....

From a Bersin & Associates e-newsletter:

Macromedia - eHelp Acquisition: What Does it Mean?
On October 22, Macromedia announced the intent to acquire eHelp Corporation, makers of RoboDemo and RoboHelp. RoboHelp is one of the leading help authoring tools and RoboDemo, originally designed as a tool to develop application demonstrations, is now a leading product for developing e-learning application simulations.

This acquisition, which is expected to close by the end of this year, is a major move in the e-learning market. Until recently, Macromedia's primary focus was on the creative web developer. This strategy is shifting. With nearly 30% of its revenue now coming from e-learning, Macromedia sees the e-learning market as a fast- growing and highly strategic secondary market.

What does this mean to the e-learning professional? For one, it should be easier and less costly to equip yourself with the tools you need to build e-learning programs by having Macromedia and eHelp tools available from one supplier. No single tool fits all needs. Our research earlier this year (E-Learning DevelopmentTools: What Works) found that the average e-learning developer uses four different tools to build a course - and we expect this to continue.

If Macromedia chooses to further integrate eHelp's products into Breeze (a product obtained by Macromedia through its Presedia acquisition earlier this year), we will see the bar raised on "Rapid E-Learning." This acquisition could ignite a powderkeg to dramatically expand the "Rapid E-Learning" market.

No comments: